In early March I entered the Italian Brainrot meme. It was the perfect mix of character design, AI slop and world-building memes that I love. Little did I know that this meme would make me several times viral and I’d become a prominent figure in the space. Since then, I brought Italian Brainrot on South Park, as a kid’s cartoon, as toys, as a musical, as restaurant food, a 90’s TV show, as the pope and even a cinematic series.

On Medium you can find two articles of mine, where I explore internet folklore, participatory world-building, AI memes and more about in relation to Italian Brainrot. A punk and rebellious trend that rejects big studio IPs in favor of absurdist jokes with silly characters.

My most viral video features generated toys of Italian Brainrot, garnering more than 70 million views on Instagram. Many believe that one can buy Italian Brainrot Toys in my store, which highlights how easy it is to scam in the era of generative media. This video kick-started a wave of people actually producing real toys of this meme. Mostly 3D printed Ballerina Cappuccina or manually sew Tung Tung Tung Sahur, but also a big sea of scams appeared. This peaked with Walmart pretending to sell such toys. I know Walmart is scamming people because almost all of their products are literal cut-outs from my videos.

However, some people have been producing better quality Italian Brainrot toys. Here’s the link where you can buy Trallallero or Tung Tung Tung Sahur toy and support me!

My research and videos have been mentioned by Italian News website Il Post and on ABC News’ Good Morning America.

What’s next?

I’m bringing this meme further and hopefully manage to find funding to create a webseries where I can bring Brr Brr Patapim, Lirilì Larilà, la Vacca Saturno Saturnita and the others to the big screen. I previously directed animated films about memes, such as the one based on the blog post “I, We, Waluigi: a post-modern analysis of Waluigi” and my latest film featuring the AI Shoggoth meme. Any help, collaboration or suggestion is welcome!

If you want to help me in making the Brainrot Tales series, please consider subscribing to my Patreon!

If you’d like to contact me, feel free to do so on my about page 😇